Measuring return on investment comes second nature to O’Leary RM.
How else do we sustain excellent client relationships, successfully renegotiate retainer contacts and justify on an ongoing basis why you should trust us to protect and project your brand.
As part of the initial campaign planning, we create a PR Planning Model. In this we identify Key Performance Indicators. These are agreed up front with the client and reviewed on a monthly and quarterly basis.
Key Performance Indicators differ campaign by campaign but can include the value of earned media, public service announcements, web traffic, social media, public opinion, customer and volunteer feedback and sales information.