Name: Michelle McWilliams

With over twenty years of PR expertise, Michelle brings with her a wealth of knowledge particularly in the education and events sectors.

University of Edinburgh 2002-2006
Deputy Director of Communications & Marketing

Responsible for generating footfall and coverage for a series of high profile events with guest speakers include Jose Manuel Barrossa - President of the EC, Hans Blix, Robert Hughes, art historian, and writer, Andrew O'Hagan. Included building a database of the audience to allow email campaigns about future events. Managed relationship with sponsor of events, Scottish Power.

Responsible for promoting Talbot Rice art gallery within University of Edinburgh.

In conjunction with Director initiated a programme of events to build community relations and to support Estates and Buildings Strategy where new buildings were planned. Initiated community relations plan and liaised closely with Edinburgh City Council.

Napier University
Consultancy at Napier University to review their marketing activities to aid recruitment of students.

Central Office of Information Head of PR at the Central Office of Information (COI), the executive agency that manages advertising, marketing and PR services on behalf of government departments. Included a recruitment campaign targeting young people and persuading them to visit career events at RAF bases. One campaign aimed to encourage young people to visit Connexions office, offering career and education advice.

Publicity Manager at the Home Office.